Soft seats, soft power at stake in Singapore Airlines cabin design backlash

SINGAPORE — Wooing well-heeled passengers has never been more important for global airlines looking to offset high fuel costs, nor more difficult — even for pacesetters like Singapore Airlines. Acknowledging the controversy surrounding a rare branding misstep, Singapore’s top executive said the company would review a new business class seat that sparked widespread internet and customer backlash. Originally commissioned for the carrier’s new flagship Boeing 777-9 aircraft and later extended to its long-haul […]
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