Rolls-Royce steps up Alaska Air campaign to unseat GE for future 787s

The message is hard to miss. Rolls-Royce has rented out a pair of massive billboards in Seattle, one in full view of Alaska Air Group’s corporate headquarters, touting its Trent 1000 XE engine as an option to power a chunk of its future fleet of Boeing 787-10 Dreamliners. The ongoing campaign is limited to supplying engines to Alaska for seven of the 10 stretched Dreamliners the company has on order with Boeing. While […]
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